Might want to seem my comments in this thread - http://pro.auteltech.com/autelsupport/Diagnostic%20System/21155.jhtml?logoTypeId=95&typeName=MaxiDas
On my MaxiDAS 708 you could on Register/Program BMW batteries from the dealer. Not much help as most folks want the ability to Register/Program both a BMW dealer battery and an non BMW dealer battery.
You may be dealing with a different tool than mine, but often the software supplied is very similar and just ported to different tool platforms.