Hi,
I am a DIYer and decided to up my game and purchase a MS906. You really can't work on today's cars unless you have a nice tool like you provide. I was not surprised by the fact that I needed an $800 subscription to update the unit past my first year (because I did my homework). But I would like to propose that you consider offering some type of A La Carte option for the DIY community. I don't need updates to 80 car manufacturers! I just might want 1 or 2 to support my home garage.
I know your business model might not support the DIY guys but it seems like you are missing out on a segment of the population that otherwise just "won't buy" your equipment because 1.5 years of subscription is more than they paid for the whole unit! Kind of like the inkjet printer business model...
If you were offering the option to pick a Manufacturer or a Couple Manufactuers for a MUCH reduced fee (maybe $50/yr per make), I think you would pull in additional business you never had before.
An independent garage is not going to buy one make so you really wouldn't be losing out on their business and you could even limit it to something like 3 makes in the A La Carte selections to ensure people don't go crazy and have you lose out on the more expansive 80 car subscription fee.
Please let me know if you are even considering this as an option or if it is totally out of the picture.