I've gotten my going. I've gone through so many rounds I'm not sure exactly which combination of things made it work. You need to make sure you log into this and register your device appropriately.
This morning (12/24/2016) it got sorted out after I registered. I will try and describe what I believe got it going (steps I expect you need to take) and what you should expect from the update.
1) Remove your SD and load it into your computer (mine acted the same whether I did this or used the USB cable, but when it worked I had the SD card in).
2) When the "Autel Update" software was started up and the SD Card/Unit was read it got an error saying that my SN didn't match (turns out my registration from the first time didn't stick). The error asked me if I wanted to change or update my SN (I don't remember the exact verbiage) I clicked yes.
3) While the "Autel Update" software was running with the SD Card in my computer I logged into the "pro.auteltechcom" website and it automatically prompted me to register my device.
4) After completing the registration I restarted the software and it initially only found an update for itself. The "Autel Update" software was at v6.34, the update found was v6.35. While the update was installing it said it was installing v6.34.03, but after completion I restarted the software again and it indicates v6.35.
5) Upon this most recent restart of the software it found an update for everything, and I installed all of them. I've listed the versions of the software before and after the update below...
BEFORE
Autel Update Software: v6.34
System Software: v2.62
Hardware Version: v1.00
Sensor Version: v2.01
AFTER
Autel Update Software: v6.35
System Software: v2.68
Hardware Version: v1.00
Sensor Version: v5.00 (encompasses a variety of versions for each brand of car, there was an entire list of these that updated also)
I hope this help man. I cannot overstate how angry I was to have problems like this after pulling it out of the box. The user manual has no "troubleshooting" section, these support forums are weak at best and there isn't even a piece of "getting started" or "required before use" documentation with the product.
The product seems solid, it interfaced with both my vehicles with no issues (Honda and Chrysler). The procedures it displayed for each vehicle were spot on, in interfaced with no issues. The only problem I've had thus far is as described, lack of proper instruction available in the box or on the web site as well as lack of recognition of/support for the issues people are facing.